Exibition in the industry

Exhibition
Inthe 2007 the cinema attendance reached its highest point in 40 years becasue of the blockbusters and the quality of films being produced. For exhibitors, piracy is the main problem in the 21st century. The amount of cinema goers has increased since 1984 because of teh introducing of multi-plex cinemas and a general rejuvination of the industry.

Location
In the past cinemas were built outside of cities because it was not economically beneficial becasue it was more expensive to build in cities. A problem with this is that many people couldn't get there. New cinemas are in a central place because of urbanisation. Audiences dont mind driving to places because they can see the movie and after get some shopping or go out for a meal.

Audience
The baby booms of the 1970s have become the most regular cinema goers. For a cinema to choose the films it has to do a survey in its location on the opening weekend. They usually book the film in advance and then review the decision to see whether to carry the film on. This comes down to the Monday after when they decide how many viewers there were and decide if the film will stop playing.

Digital Camera 
With a digital camera the amount of movies available will be unlimited. Cinemas will be able to screen sport events and live shows. There are also new schemes that people can vote what they would like to watch in the cinema. Digital expands the audience and gives people extra options and more of a cinematic experience. Film directors can use 3D to their advantage as they can increase the ticket prices, meaning the profit will go up. Cinemas try to differentiate themselves from the home environment. People like to go to the cinema because it is a more relaxing place. Also they can socialise with friends and family. The size of the screen and the whole feel of the cinema makes it a more 'feel good' place.