Uk cinema audiences

Over the past 14 years the 15- 24 year old audience has reduced from 43% to 31%. There are flucations such as the big dip in 2004 with 30% or the big rise in 2009 of 39%. While there are less younger audiences there has been an increase in 45+, in 1997 only 14% of cinema goers were 45+, but in 2011 28% were 45+ which increased by 14%.
The majority of people who watch films on the television rather than in the cinema, 77% to 3.4%. There are many reasons for why this could be, for example: the telvision is much cheaper than going to the cinema, this may put audiences off buying cinema tickets,.