Convergence

Explain how the websites have used convergence to increase audience awareness and participation in order to promote and sustain interest in the film and/ or it franchise.

Convergence in the context of media refers to the technology driven unification of different media channels.

Batman the dark night rises official website-
This site includes:

• Apps
• Twitter, facebook, google+
• Promotional sponsers
• Soundtrack
• special features including blue ray and dvd promotions
• Videos
• Credits
• About the film

Life of Pi official website-
This site includes:

• Facebook, twitter
• Apps
• Videos
• Gallery
• Contests
• Games
• Now playing- short scnes of the film
• Awards

Rise of the Guardians official website-
This site includes:

• Facebook, twitter
• Games- dot to dot, colouring page
• Apps
• Videos- trailer for each character
• Downloads- skins, wallpaper, posters
• Mobile
• Story