Monday, 11 February 2013

Representation

The construction in any medium of aspects of  'reality' such as people, places, objects, etc. Representations may also be in speech or writing as well as still or moving pictures.

'The male gaze'- Laura Mulvey

Mulvey is best known for her essay, "Visual Pleasure and Narrative Cinema", written in 1973 and published in 1975 in the influential British film theory journal Screen. It later appeared in a collection of her essays entitled Visual and Other Pleasures, as well as in numerous other anthologies. Her article is one of the first major essays that helped shift the orientation of film theory towards a psychoanalytic framework, influenced by the theories of Sigmund Freud and Jacques Lacan.

Mulvey argues that in classic hollywood films in particular women are merely represented to provide visual pleasure to men , and the audience is constructed in a manner where they are all expected to be men. This male gaze is both voyeuristic and fetishistic. Her concept of "to-be-looked-at-ness", exemplifies that women were merley shown on screen in classic hollyowod in order to provide men with visual pleasure and have an erotic impact. Mulvey argued that the typical key protaganist within a classic hollyowod film was male and the audience members where similarly typically expected to be men. The typical male audience member is alligned with the films protagonist, by identification, admiration or aspiration. Therefore the audience member gains narcissistic pleasure from identifying with the films protaganist,placing themselves "in the shoes" of the films hero. Further the infulence of Freud an influnetial pyschoanalytic theorist to Laura Mulvey's theory is the idea of castration anxiety which is what a person unconciously think. For example if a woman was not objectified in the way she was in classic hollywood or placed in a position of lower authority a male would not feel as powerful

Friday, 8 February 2013

Convergence


Explain how the websites have used convergence to increase audience awareness and participation in order to promote and sustain interest in the film and/ or it franchise.

Convergence in the context of media refers to the technology driven unification of different media channels.

Batman the dark night rises official website-
This site includes:
  • Apps
  • Twitter, facebook, google+
  • Promotional sponsers
  • Soundtrack
  • special features including blue ray and dvd promotions
  • Videos
  • Credits
  • About the film









Life of Pi official website-
This site includes:
  • Facebook, twitter
  • Apps
  • Videos
  • Gallery
  • Contests
  • Games
  • Now playing- short scnes of the film
  • Awards











Rise of the Guardians official website-
This site includes:
  • Facebook, twitter
  • Games- dot to dot, colouring page
  • Apps
  • Videos- trailer for each character
  • Downloads- skins, wallpaper, posters
  • Mobile
  • Story






Cutting it swede


This is our Cutting it swede....


http://www.youtube.com/watch?v=nUhdwvly6eg


Starring:Heydon Key, Rebecca Wade and Sophie Jarvis.
Behind the scenes: Ben Lowes and Tom Harris

Friday, 1 February 2013

'Cutting it' notes

Sound
Themes and stings, bridges and motifs.

Music score-
The beginning music builds up when the woman is walking away from the man to go into the hospital. This music lasts for the duration of the office scene and fades out when she walks outof the hospital. This music is slow beat, and the lyrics sound unhappy. Thsi piece of the music makes the scen unpredictable and confuses the audience. When she leaves the hospital the music fades out and the last line of the lyrics the audience hears is "remember what you see", this could allow the audience into an insight of what will happen next.

Dialogue-
Verbal- The emotions of the scene are presented through the dialogue, this is mixed with background noises to make it seem more realistic.

Soundtrack-
Natural-  The natural sounds in this sequence are the engine, traffic and the characters. The swerving of the car and the hit and run sounds have very distinctive sound effects. When the man runs across the road the audience can hear a loud heart beat. The heart beat emphasises his emotions and his panic and shock. The music is synchronised with the heart beat when he is running. 

Ambient sound-
Ambient: the dialogue is louder than the diegetic sound of traffic. This sets the scene by making it more realistic.


Camera Angles

Shot-
The wedding ring has an extreme close up this tells the audience that this marriage is an important thing and could start to question the audience to what will happen next.
The office scene has afew camera angles but the one that stood out was the crane shot. Thic could be so that the audience can 'get the whole picture' but not the story. Also it could signify that the information that the woman is recieving is so surreal that she doesn't believe. The desk between the woman and the consultant could signify a barrier or a life or death situation.
Also in the office scene there is a mid-shot of the woman. It shows  mixed emotions and this could puzzle the audience to what is the true nature of the information being recieved.
In the taxi shot it establishes their location. Alternatively in his shots she is visable, meaning that she is in his thoughts [concern for her], while in her shots he isn't which could puzzle the audience to what shes thinking about [concern for her wellbeing].
When the couple hold each others hands this shows intamacy between them. This also emphasises the wedding rings that they are wearing.


Mise en scene

Location-
Interior of consultants room and the taxi scene would have been shot in a studio. While the cafe and hospital scene would have been shot on location. The taxi allows the characters to look at each other rather than focusing on other things. While the cafe is a calm and relaxing mood. The office has a worrying feel to it. The cut between the two locations creates tension.

Objects and props-
Flowers- signify death, funerals, tragedys.
Floral dress compliments the flowers.
Wedding ring- uncertainty and made out to be an important prop.


Lighting-
The first scene in the taxi has the lighting behind the two characters. Metephorically this could signify them leaving it behind or moving away from it.
The shadowed face before the appointment could signify her death.
The un-natural ligth in the office emphasises cruelty of her death since the good news. The sun is not present in this scene the sun could represent life.
 

Editing

Types of shot and length-
Taxi scene- the two in the  head shot in the cab. They have close ups of the two characters which move quicky. The consultation there are slower cuts present. At the end there is a shaky point, this means that someone has held the camera to make the scene more dramatic. The scene finally fades to black and this shows that its over [for her or the whole scene].  

Visual effects-
 Slow motion running could signify futile efforts which makes the scene dramatic. There is a re-colouring of the ring which puts a blue tint. Blue is a colour that signifys the cold.
Sounds and image-
There are sharpe shots for the taxi with the two of them. The moving slow motion shot creates tension. Theexaggerated heart beat [non- diegetic], this is what drives the scene to move foreward.